In this report you can find the following referendas:

Intro

In the crypto space, there is a time to build, and there is a time to put the spotlight on what has been created within the ecosystem.

Right now, in the bull market, is the time to showcase the great projects, builders, and an activity taking place in the Polkadot ecosystem.

We are excited to submit our first marketing transparency report from the initial campaigns that Lunar Strategy launched for Polkadot’s ecosystem growth.

In the report, we provide details of various aspects of the campaigns, including some examples.

Here you can see the full campaign report: [Marketing Transparency Report 5]

Our approach to influencer marketing

We use metric tools like Social Blade to evaluate the followers’ quality of the KOLs.

This is done to ensure that the investment is worth it since the number of followers does not always indicate that their promotions are worth more.

We are working to find KOLs that have genuine engagement and are primarily focused on creating educational content in various forms.

In our campaigns, we mainly measure: