The focus in March 2024 was our collaboration with key opinion leaders (KOLs) to promote Polkadot's latest developments and amplify core Polkadot narratives.
Through strategic partnerships with high-profile KOLs, our Monthly Ambassador program and upcoming PR initiatives are helping to expand Polkadot's reach.
These activities set the stage for strategic communication to build Polkadot's visibility and increased engagement from the Polkadot community.
This month, we briefed 9 KOLs on Polkadot’s current core narratives. These briefs included the latest Polkadot developments, key protocols in the ecosystem and core use cases of the Polkadot network.
Our monthly ambassadors’ content contributed a total of:
Note: The remaining content pieces going live by next week will contribute additional impressions and engagement and lower our overall CPM.
This month, we also on-boarded several high-profile KOLs as monthly ambassadors who will be start creating new Polkadot content next week.
We amplified 6 posts with 30 KOLs including the Mythical Games update, potential DOT ETF, DOT staking, the Sub0 Keynote and more.
Total performance generated by KOLs who amplified these posts with quote reposts resulted in: